Metanoia Founder delivering weekly edition of the Jornal @Verdade, a free newspaper in Mozambique, Africa, which is focused on educating and activating citizens.

Metanoia Global is passionate about bridging the gap between strategy and execution, while using business as a force for good.

Whynde Kuehn founded Metanoia Global to bring a strong foundation of business problem-solving skills from the corporate world to help Social Entrepreneurs successfully start, scale and sustain their organizations. Whynde has architected many major corporate change initiatives and was a key player in one of the largest business transformations in the world. She is a former consulting practice leader and an industry expert and educator. She is also a Co-Founder, Board Member and Editorial Board Member of the Business Architecture Guild, a not-for-profit organization devoted to advancing the business architecture discipline, which provides a foundation for transformation.

After a transformative experience in Mozambique, Africa with CouldYou? – another socially-minded organization – Whynde began spending significant time doing pro bono work to help Social Entrepreneurs and Non-Profit organizations in the United States and abroad take their businesses to the next level, with a focus on Africa. She realized that she could apply the talents from her “day job” for social good, and through serving others her life took on a much deeper meaning. Her pro bono work and business approach became the foundation upon which Metanoia Global was built.

Whynde’s focus in business has evolved over time from traditional business, to sustainable business, to social business, as have her clients, which range from start-ups to Fortune 50 companies and everything in between. However, a core set of principles and values always applies:

  • Design organizations strategically and deliberately, looking at them as a whole, from end-to-end and top-to-bottom
  • Strive for Triple Bottom Line success, economically, environmentally and socially
  • Leverage corporate knowledge for social value
  • Build strong, mutually beneficial partnerships where everybody wins
  • Always do the right thing, guided by the best interests of our clients and the people they serve, not ourselves

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